Bringing Authentic Product Experience Into Commerce: Our Deployment with Ozone.bg

That is particularly visible in e-commerce. A product page can communicate price, specifications, availability, and delivery, while a customer or creator can show what the product is like to use. Their experience gives the information on the page a human context and helps someone decide whether the product belongs in their own life.

We are now putting that thinking into practice with Ozone.bg, where our creator video review solution is currently being implemented.

The deployment will connect Ozone.bg products with relevant creators, support the production of authentic video reviews, and make approved content available as part of the shopping experience. Behind that relatively simple journey sits the infrastructure required to match people with products, communicate the terms of each campaign, manage submissions, and compensate creators clearly.

Finding the right person for each product

Creators will be able to browse Ozone.bg opportunities and choose the products or topics that reflect their interests. They may also receive personalized invitations based on the categories they follow and the type of content they create.

This gives each campaign a stronger starting point. A creator who understands the category can recognize the details that customers care about and translate product information into something more immediate: a demonstration, an informed opinion, or a real account of how the product fits into everyday use.

The terms of the collaboration will be presented upfront. Depending on the campaign, creators may receive a fixed payment, a share of the revenue generated, the featured product as a gift, or a combination of incentives.

Once the work is complete, creators will be able to manage earnings from all their AdScout assignments through one wallet. Commissions, payment status, and available funds will be visible in the same place, while AdScout will handle the associated tax administration and withdrawals.

Creating value beyond the original campaign

The immediate purpose of the deployment is straightforward: to help Ozone.bg develop useful video reviews and place real product experience closer to the purchasing decision.

Its longer-term potential is connected to the way commerce itself is changing.

AI agents are beginning to support product research, comparison, and purchasing. For their recommendations to become genuinely useful, they will need access to information that reflects how products perform outside a catalog. Creator video reviews can provide that layer of human experience.

We are working toward a model in which AI agents can discover relevant reviews and bring them into a purchasing journey when they are most useful. A creator’s video could continue reaching prospective customers without depending on repeated manual distribution. When that review is tied to revenue sharing, continued discovery could also generate income long after the original campaign has ended.

The Ozone.bg deployment brings together the different parts of that direction: relevant products, creators with genuine category interests, transparent commercial terms, and content designed to remain useful throughout the life of the product.

It also moves AdScout’s broader vision forward. Authentic customer experience becomes part of the commerce infrastructure, available to the people making decisions today and, increasingly, to the AI agents that will help them make those decisions tomorrow.